Service automates ad placement time code finding for OTT and linear while maintaining optimal user experience.
Synchronized, the industry-leading In-Video Intelligence service provider, has extended its ongoing relationship with French commercial broadcaster TF1 with the integration of the award-winning Smart-Ad breaks service, which automates and optimizes ad markers placements.
The Smart-Ad breaks service enables content owners to automatically identify the optimum placement for ad breaks markers in a video, whilst maintaining content integrity and user engagement/experience.
The service, which is already in live production on MyTF1 and TF1’s linear channels, sits alongside Synchronized Smart-Thumbnails offering which automates thumbnail creation. Both services enable TF1 to automate its editorial workflow, delivering exceptional quality, cost reduction, and time efficiency.
Yves Bouillon, Deputy Director, TF1 Media Factory said:
“There is clearly a need for innovative and reliable automation of these repetitive manual editorial tasks, but it is essential that the user experience is maintained. Synchronized has already helped TF1 greatly with the installation of Smart-Thumbnails, and as a natural process we are now adding Smart Ad-breaks to further automate our editorial workflows.”
Guillaume Doret, CEO of Synchronized:
“Smart Ad-breaks is a groundbreaking and efficient service that is becoming ever more relevant as the amount of ad-based content continues to grow. Ensuring that ads can be placed automatically in positions that preserve and enhance the user experience is key for scalability and ROI, as clearly recognized by our partner TF1.”
About Synchronized
Synchronized is an award-winning multi-service SaaS In-Video Intelligence platform that enables broadcasters, studios, OTT and FAST platforms to scale media preparation workflows that do not scale manually.
The platform combines AI-driven video understanding with configurable editorial and business rules to automatically transform video content into time-coded, actionable metadata and assets, providing precise control over downstream media workflows.
Synchronized offers a modular set of AI-powered services that clients activate according to their needs, including Smart-Ad Breaks, Smart-Thumbnails, Smart-Binge, Smart-Segmentation, and Smart-Composition—all designed to automate manual tasks while preserving editorial quality.
By automating media preparation at scale, Synchronized helps media organizations reduce operational costs, accelerate time-to-market, maintain consistent viewing quality, and unlock new monetization opportunities across an increasing number of distribution channels.
Recognized as an AI Product Leader by the industry, Synchronized is an AWS AI/Machine Learning Competency partner, an AWS Media Intelligence Global Solution launch partner, and a partner of Ortana.
Synchronized is the winner of Broadcast Tech Awards – Best AI Innovation (Workflow) 2024 and the IABM BaM Awards® 2021 for its Smart-Ad Breaks service.
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