London, UK - June 19, 2025. Ortana Media Group and Synchronized Partner to Deliver AI-Powered, Scalable Media Workflows.
Ortana Media Group is a leader in media asset management, orchestration, and automation solutions. Synchronized is an award-winning In-Video Intelligence solution designed to streamline video workflows and enhance productivity.
Together they will deliver next-generation, AI-powered workflows for media and entertainment professionals worldwide.
By integrating Synchronized’s innovative services - including Smart Ad-breaks, Smart Binge, and Smart Thumbnails with Ortana’s flagship Cubix platform, the partnership enables media organisations to automate, enrich, and optimise their video workflows end-to-end.
The combined solution brings together Ortana’s robust orchestration and automation capabilities with Synchronized’s advanced AI, empowering customers to deliver rich, personalised viewing experiences and unlock new monetisation opportunities across all digital distribution channels.
Smarter, Automated Workflows
Customers now benefit from seamless, end-to-end workflows powered by Synchronized’s award-winning AI, winner of the Broadcast Tech Best AI Innovation Award 2024. Operational and editorial teams can efficiently review, refine, and approve AI-generated outputs using Synchronized Studio® — a powerful browser-based environment, combined with Synchronized’s high-performance AI that understands both the content and context of each video, giving teams precise control over how automation is applied. Acting as the editorial control room, it enables human supervision and validation of automated processes, significantly reducing time-to-market and increasing productivity by a factor of 20x.
Innovative AI Services
Synchronized’s suite of services is now fully integrated into Cubix’s highly customisable asset management and orchestration environment. These services include:
- - Smart Ad-breaks (AI-powered ad marker detection based on narrative structure, scene boundaries, and visual/audio cues),
- - Smart Binge (automatically identifies recaps, title segments, and end credits to deliver a seamless, uninterrupted binge-watching experience),
- - Smart Thumbnails (AI-assisted selection of thumbnails, high-impact video thumbnails with configurable editorial rules).
Scalable, Flexible Deployment
With Ortana’s on-prem, cloud, or hybrid deployments and Synchronized cloud services, their joint solution enables organisations to scale operations based on their needs while leveraging the best of local and distributed cloud infrastructure.
Rapid Integration and Customisation
With over 150 API integrations and a configuration-led approach, Ortana’s Cubix platform allows rapid deployment and tailored integration of new AI-powered features, without requiring extensive custom development.
Future-Proof Innovation
The partnership combines Ortana’s proven expertise in workflow automation with Synchronized’s cutting-edge AI, underpinned by AWS infrastructure. This ensures continuous innovation, improved productivity, and a competitive edge in a rapidly evolving media landscape.
“Our mission is to provide seamless, end-to-end workflows for clients. By integrating Synchronized’s AI-powered services, we offer even greater flexibility and intelligence, streamlining media operations without sacrificing performance or creativity,” said James Gibson, CEO, Ortana Media Group.
“Combining Synchronized’s In-Video Intelligence with Ortana’s Cubix platform, we deliver a highly accurate, scalable solution for the media and entertainment industry. Together, we enable customers to unlock new efficiencies and creative possibilities,” said Vincent Demange, CRO, Synchronized.
About Ortana Media Group
Ortana Media Group is a specialist technology company delivering globally tailored solutions for data orchestration, workflow automation, and media asset management through its Cubix platform. With teams across the UK, Poland, Malaysia, and the USA, Ortana supports clients worldwide in streamlining operations, protecting assets, and enhancing productivity.
For more information, please contact:
Ortana Media Group hello@ortana.tv
Synchronized emilie.couttet@synchronized.tv
About Synchronized
Synchronized is an award-winning multi-service SaaS In-Video Intelligence platform that enables broadcasters, studios, OTT and FAST platforms to scale media preparation workflows that do not scale manually.
The platform combines AI-driven video understanding with configurable editorial and business rules to automatically transform video content into time-coded, actionable metadata and assets, providing precise control over downstream media workflows.
Synchronized offers a modular set of AI-powered services that clients activate according to their needs, including Smart-Ad Breaks, Smart-Thumbnails, Smart-Binge, Smart-Segmentation, and Smart-Composition—all designed to automate manual tasks while preserving editorial quality.
By automating media preparation at scale, Synchronized helps media organizations reduce operational costs, accelerate time-to-market, maintain consistent viewing quality, and unlock new monetization opportunities across an increasing number of distribution channels.
Recognized as an AI Product Leader by the industry, Synchronized is an AWS AI/Machine Learning Competency partner, an AWS Media Intelligence Global Solution launch partner, and a partner of Ortana.
Synchronized is the winner of Broadcast Tech Awards – Best AI Innovation (Workflow) 2024 and the IABM BaM Awards® 2021 for its Smart-Ad Breaks service.
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