MediaMelon And Synchronized Announce Strategic Partnership
Media Melon and Synchronized are linking their value propositions technologies to emphasize and prove the end-to-end business benefits of smarter video analysis and metadata generation driving User Experience, discoverability, and Click-Through-rates leading to ROI growth by measuring the impact immediately through MediaMelon’s SmartSight platform.
Synchronized enables automation of repetitive editorial tasks and acts as the hub for all in-video timecoded metadata in an efficient video service preparation workflow. The savings in time and effort in the video workflow are easy to assess, but how can an operator, broadcaster and/or OTT player evaluate the positive effects on consumer experience? MediaMelon SmartSight precision streaming intelligence tools now enable such direct measurement of improved viewer engagement and QoE from the use of Synchronized features.
Media Melon SmartSight precision measurement tools can help quantify the improvement in consumer experience enabled by Synchronized features. Potential examples include:
- Extended viewer session times: Overall improved service engagement through improved discovery using Smart-Thumbnails and promotional content creation.
- Improved effective ad delivery: Reduced content abandonment and improved ad load with optimized ad breaks placement choices.
- Broader use of related content search and navigation features: Enhanced viewer experience through personalized navigation, Smart-Labeling
and Intra-content links to highlights, relevant news segments, and sports highlights.
The combination of services has the overall impact of increasing service loyalty and reducing churn, with the creation of a positive feedback loop around content metadata improvements and viewer engagement/QoE.
Kumar Subramanian, CEO of Media Melon commented:
“The combination of SmartSight platform and Synchronized capabilities shows how analytics-based business improvements can apply across the video value chain. We are pleased to enable this alignment of workflow and delivery optimization.”
SmartSight offers direct instrumentation and analytics of extended service use and enhanced monetization through precision instrumentation and streaming intelligence tools. The greater clarity of service analytics & reporting can directly link dimensions of service business to a broad range of content metadata enhancements.
Robert Cloudt, CRO, Synchronized:
“The savings in time and effort in the video workflow are easy to assess, but how can an operator, broadcaster or OTT player evaluate the positive effects on consumer experience? We are excited to partner with MediaMelon to enable such direct measurement of improved viewer engagement and QoE from the use of Synchronized features.”
About Synchronized
Synchronized is an award-winning multi-service SaaS In-Video Intelligence platform that enables broadcasters, studios, OTT and FAST platforms to scale media preparation workflows that do not scale manually.
The platform combines AI-driven video understanding with configurable editorial and business rules to automatically transform video content into time-coded, actionable metadata and assets, providing precise control over downstream media workflows.
Synchronized offers a modular set of AI-powered services that clients activate according to their needs, including Smart-Ad Breaks, Smart-Thumbnails, Smart-Binge, Smart-Segmentation, and Smart-Composition—all designed to automate manual tasks while preserving editorial quality.
By automating media preparation at scale, Synchronized helps media organizations reduce operational costs, accelerate time-to-market, maintain consistent viewing quality, and unlock new monetization opportunities across an increasing number of distribution channels.
Recognized as an AI Product Leader by the industry, Synchronized is an AWS AI/Machine Learning Competency partner, an AWS Media Intelligence Global Solution launch partner, and a partner of Ortana.
Synchronized is the winner of Broadcast Tech Awards – Best AI Innovation (Workflow) 2024 and the IABM BaM Awards® 2021 for its Smart-Ad Breaks service.
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